Irene Cassarino

The Doers (IT)

When 15 years ago Irene chose to craft her career as Innovation Specialist, she had the unique chance to specialize in two emerging strategic approaches to manage disruptive change: Open Innovation and Design Thinking.
In 2011 she founded The Doers and dedicated herself to startup entrepreneurs and their breakthrough projects.
Her aim is to empower entrepreneurs and innovators by putting in their hands the ability to control risks, taking advantage of a user-centered and evidence-based process: this way they can effectively turn the learning they get from the market into a competitive, rock-solid advantage for their venture.

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